Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.
The purpose of this position is to ensure the assigned member brands based in the US are maximizing the incremental revenues available through the range of services that the alliance offers. This includes the DISCOVERY loyalty program and associated marketing opportunities, TMC preferred agreements, corporate accounts and the G-Leads incentive driven, lead generating program. The role has a secondary objective in seeking potential partners to drive DISCOVERY enrolment independently from the brands in order to increase cross sell. Knowledge of future alliance direction, goals and the ability to produce value-based products are imperative to success. Success is measured through increased revenues achieved for the assigned GHA member brands, increased DISCOVERY enrolments and cross-brand revenues.
Business Planning: GHA Membership Services
Account Management; Membership Services
Leadership; GHA Membership Services
Whether it’s a traditional Turkish breakfast on the Bosphorous, a meeting with a view of Sydney Harbour Bridge, or simply a city-chic room close to your office on New York’s Madison Avenue, the Global Hotel Alliance (GHA) offers diverse local flavours, wherever your travels take you.
As the world’s largest alliance of independent hotel brands, GHA brings together 35 brands with more than 550 hotels spread across 76 countries. This diverse portfolio of brands, offers customers a broad choice of individual hotels, that offer a different experience to those of the mega-chains. And in a world where customers are seeking to try out and share new experiences as they travel, GHA’s DISCOVERY loyalty programme offers a genuine alternative to the lookalike programmes of the big hotel conglomerates. LEARN MORE about GHA’s hotel brands and the DISCOVERY loyalty programme.
Founded in 2004 as a sales and distribution platform with only four hotel brands, GHA launched DISCOVERY, a shared loyalty progamme platform in 2010. Since then, DISCOVERY has grown to over 10 million members and generated over US$1.3 billion in total room revenue in 2016. DISCOVERY is an engaging, emotive programme that focuses on providing recognition, unique Local Experiences rewards, enhanced benefits and personalised service, instead of the points-based, free-nights programmes that proliferate among the major hotel companies.
With a fully-integrated central systems platform, using Oracle technology (Oracle is a shareholder in GHA), which is interfaced across all 35 member brands, GHA’s DISCOVERY programme offers seamless customer recognition, CRM and active marketing, enabling independent brands to drive repeat stays within their own hotels, and incremental stays from other member brands’ customers.
Headquarted in Dubai, with offices in Geneva, London, Hong Kong, Dallas, Omaha and New York, GHA is a joint-venture company, privately owned by three of its founders—Omni Hotels & Resorts, Kempinski Hotels and Oracle (formerly Micros).
With GHA’s growth, the company is now looking to extend its Membership Services team regionally and is looking for a Membership Services Director for the US region.
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