• Global Hotel Alliance - CRM Automation Manager

    Job Locations US-TX-Dallas
    Posted Date 2 weeks ago(7/3/2018 11:29 AM)
    Requisition ID
    2018-26583
    # of Openings
    1
    Category (Portal Searching)
    Marketing
  • Overview

    Omni Hotels and Resorts creates genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service.  Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.

    Job Description

    About Global Hotel Alliance:

    Global Hotel Alliance (GHA) is the world’s largest alliance of independent hotel brands, with 35 brands and over 500 luxury hotels across 78 countries.  DISCOVERY is the experiential loyalty program launched in 2010 and shared across all GHA Brands.  In just 8 years, we have won over 50 industry awards and have grown to 12 million members.

    Summary

    The CRM Automation Manager is responsible for campaign production and execution, including technical aspects of data management, email development, and deployment.  This position will report to the Director of Marketing Communications and is based in the GHA Dallas Office, located within the corporate office of Omni Hotels & Resorts in the Oak Lawn area of Dallas.

    Responsibilities

    • Perform marketing automation activities including ad hoc and trigger campaign execution for customer lifecycle, transactional, and personalized content based on member personas
    • Execute highly-targeted segmentation of the marketing database
    • Develop and edit highly dynamic HTML email templates
    • Manage emails with 7+ language versions and multiple content variations
    • Work with the Marketing and Technology teams to identify and deploy new segmentations for efficient, effective campaign targeting
    • Test and analyze workflow, content, deliverability and KPIs for program improvement
    • Assist with utilization and API integration of CRM and web platforms
    • Work closely with marketing team on the traffic schedule to ensure on-time deliverables
    • Communicate status, complications, developments, and next steps with stakeholders
    • Serve as a marketing automation expert, keeping up-to-date on industry trends and best practices

    Qualifications

    • Bachelor’s Degree
    • 5+ years of professional experience
    • 2-3 years hands-on email coding and production experience
    • Advanced knowledge of HTML/CSS required
    • Marketing automation skills required, Responsys experience strongly preferred
    • Strong understanding of digital marketing and design
    • Proficiency in Adobe Creative Suite programs
    • Understanding of email rendering and front-end development
    • Understanding of CAN-SPAM, e-mail regulatory compliance, and deliverability elements
    • Problem solver and creative thinker who is intensely detail-oriented, well-organized, results-focused and able to successfully execute multiple complex projects accurately and on time
    • Must be highly flexible and embrace constant change
    • Must be able to work in a team environment, as well as individually
    • Highly innovative with positive energy
    • Excellent oral and written communication skills

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